Monthly Archive: February 2010

YouTube Extends Their Nonprofit Program to Canada and Australia

Good news! In addition to the United States and the United Kingdom, nonprofits in Canada and Australia can now also take advantage of  YouTube’s Nonprofit Program. The benefits of the program incude: Premium branding capabilities and increased uploading capacity (View Example) The option to drive fundraising through

Four Reasons Why Nonprofits Need a Mobile Website

If your nonprofit is experimenting with text-to-give, text alerts and/or smartphone Apps (or planning to), then launching a mobile website is something your organization should seriously consider. If not an entire site, then at the very least your organization should create select web pages that are designed

An Experiment with Facebook Advertising for Nonprofit Organizations

2/28 Update :: Facebook did not run the second ad. It was either a tech glitch, I did something wrong, or they just would not run the ad with $.28 per click bid (See 2/22 Update). I don’t know, but honestly, the first ad’s poor performance coupled

10 Nonprofit Group Text Messaging Campaigns

Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), group texting campaigns are when individuals opt-in to be alerted of news or calls to action via text message. They can opt-in by sending a Keyword (NONPROFITORGS) to a

Five Reasons Why Nonprofits Who Utilize Social Media Should Also Blog

There are currently 133 million blogs worldwide. The world doesn’t need another blogger, right? Wrong. In the short 6 months that I have been blogging, I have come to the conclusion that blogging is the missing piece in a successful social media strategy. Here are five reasons