Monthly Archive: March 2010

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of

HOW TO: Effectively Manage Hate and Anger on Social Media Sites

I normally try to leave politics and religion out of my work with nonprofits, but this time I need to make an exception. A month ago I launched a Facebook Page called Accomplishments of President Barack Obama. In just that short time it has become abundantly clear

Which is a better investment for your nonprofit – an iPhone App or a mobile website?

June 7 Update :: As mentioned in the post below, I started sensing that a mobile website may be a better investment for nonprofits than an iPhone/iTouch App early in 2010. Some new data reinforces that idea: comScore: Browser Continues to be More Popular than Applications for

Facebook Advertising Experiment for Nonprofit Organizations :: The Results

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. The results are below: 1. Purchasing advertising did not increase