Last week the Nonprofit Organizations Facebook Page reached the 10,000 fans milestone. It took 2.5 years. In 2008, many of the friends of the Nonprofit Organizations MySpace migrated over to Facebook, then in 2009 and 2010 a good number of the new fans came from @NonprofitOrgs on Twitter. One website may lose its popularity for the next, but I have found that your friends, fans and followers move with you to next one. Social networking communities are migrant communities, but that’s another blog post. 🙂
Three Things That Happen When Facebook Pages Reach 10,000 Fans:
1) Not always, but many Pages will be prompted to authenticate. I am happy to report that Facebook has authenticated the Nonprofit Organizations Page and the Page is now officially “Official”. This was a Facebook litmus test for me. Those that read my blog regularly know I am annoyed with Community Pages, but Facebook redeemed itself a bit for me by authenticating the Page. I would have been incredibly annoyed if at 10,000 fans the Page would have lost News Feed exposure.
2) You get access to Status Update Impressions [announcement from Facebook]:
3) Those Admins who had not been receiving receiving “Weekly Facebook Page Updates” via email from Facebook begin to receive the updates:
This one is a little confusing. Most Page Admins have been receiving these emails since March even if they don’t have 10,000 fans. I didn’t start receiving them until yesterday [the first Monday after being authenticated] and I am the Admin for 17 different Pages. Now I receive these updates via email for all 17 Pages, and only two have more than 10,000 fans. [I ran an online poll that revealed about 75-80% of Admins receive these updates, but I took it offline because folks emailed that the poll wasn’t correctly registering their votes.]
That said, this information is very useful. 2,271 visits to my Page in one week is much higher than I thought it would be – leading me to the conslusion that custom Boxes and Tabs get more traffic than I previously thought. For nonprofits, that means it’s time to take your Facebook Page to the next level by mastering the Static FBML App.