Monthly Archive: February 2011

Five Ways to Promote Your Text-to-Give Campaigns on Social Media

Many nonprofits are experimenting with text-to-give fundraising, but thus far results have been mixed. Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply breaking even (or not). One reason may be that

HOW TO: Claim Your Nonprofit’s “Company Page” on LinkedIn

Odds are your nonprofit has a “Company Page” on LinkedIn. If any of your past staff, interns, or volunteers have a personal profile on LinkedIn and they have added their position at your nonprofit to their work “Experience,” then your nonprofit does indeed have a LinkedIn Company

The Most Common (Yet Completely Obvious) Mistake Made by Nonprofits on Social Media

Nonprofits have been utilizing social media for five years now (beginning with Myspace and YouTube in 2006), and while most at this point have invested the time and resources into designing a solid, visually distinct, social media-compatible avatar, many nonprofits still make the very common (yet completely

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Any day of the week and without hesitation. And though some reports claim that

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Organization: National Wildlife Federation Organization Size: 400 employees Name: Danielle Brigida Title: Digital Marketing Manager Website: www.nwf.org Blog: www.wildlifepromise.org Facebook: facebook.com/nationalwildlife Twitter: twitter.com/nwf YouTube: youtube.com/nationalwildlife 1. What was the very first social media tool your organization utilized, and when? Back in 2006 when I joined the organization