Monthly Archive: May 2011

Six Online Fundraising Tools You May Have Never Heard Of

You got to give it to the social good entrepreneurs. Seemingly every week a new fundraising or cause awareness tool hits the Web for nonprofits to experiment with, and though donation processing fees must be applied or ads sold for these social enterprises to be sustainable, it’s

Five Creative (and Smart) Uses of Social Media Icons on Nonprofit Homepages

While writing Social Media for Social Good: A How-To Guide for Nonprofits, I visited over 500 nonprofit homepages looking primarily for links to their social networking communities. A rough guesstimate would be that less than 30% of those homepages included links or icons to their Facebook Page,

Is the Humane Society the First Nonprofit to Link to a Mobile Website in a Group Text Alert?

Over the last 18 months I have subscribed to over 50 nonprofit text alert campaigns from a wide variety of organizations, but it wasn’t until this past April 28th that I finally received a text alert from a nonprofit that linked to a mobile website: That the

Five Nonprofits That Have Found Their Twitter Voice

Finding your Twitter voice is an accomplishment only earned through a process of trial and error and conscious experimentation. Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to

HOW TO: Launch a Mobile Photo-Sharing Campaign for Your Nonprofit

Nonprofits pioneered social media. They were on Myspace and organizing via Facebook Groups years before corporate brands, higher education, and broadcast and print media. That said, I am  starting to worry a little bit that nonprofits are falling behind on mobile communications and missing out on some exceptional opportunities