While writing Social Media for Social Good: A How-To Guide for Nonprofits, I visited over 500 nonprofit homepages looking primarily for links to their social networking communities. A rough guesstimate would be that less than 30% of those homepages included links or icons to their Facebook Page, Twitter Profile, YouTube Channel, etc., and of those, many placed them along the bottom of the page or on secondary “Connect with Us” pages that were often not easily to find. Granted, my job is to research how nonprofits use social media, but it’s not that far of a stretch to assume that supporters and donors often go to nonprofit’s homepages looking for links to their social networking communities as well and more often than not have difficulty finding them. That said, I am big believer in the power upper right-hand corner of your homepage, and seemingly so are the five nonprofits listed below:
Defenders of Wildlife :: defenders.org
National Park Foundation :: nationalparks.org
National Peace Corps Association :: peacecorpsconnect.org
Special Olympics :: specialolympics.org
Stay Teen :: stayteen.org
Related Link:
Social Media and Mobile Technology Webinars for Nonprofits
