Monthly Archive: June 2011

Don’t Think Social Media Results in Online Donations? Think Again!

Source: Social Good: Charity and Technology in the Online Universe Written for the March  2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. *   *   *   *   *   *   *   *   *   *   * In the summer of 2000, I launched

Five Ways to Grow Your Nonprofit’s Facebook Fan Base

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism. 99.9% of nonprofits

Four Creative (and Smart) Uses of Social Media Icons in Nonprofit e-Newsletters

Email is still queen. No doubt about it. The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. It’s even the number one activity on the Mobile Web. E-newsletters will likely be

10 Common Mistakes Made by Nonprofits on Social Media

Written for the June 2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. [tweetmeme] For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve

Three Ways Nonprofits Can Pioneer m-Advocacy

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks” will be  commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and

Three Must-Haves On Your Nonprofit’s Blog

As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong. So wrong. Blogging has transcended my ROI (return on investment), primarily from simply featuring my e-newsletter “Subscribe” option and social networking icons in