Monthly Archive: October 2011

11 Website Design Best Practices for Nonprofits

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in

Support [Your Organization] on Valley Gives Day on December 10, 2014

[Name of Organization] is one of the hundreds of nonprofits participating in the third  annual Valley Gives Day scheduled for December 10, 2014. Valley Gives Day is an innovative online fundraising event that encourages individuals to donate as much money as possible in support of their favorite charities in just twenty-four

Nine Holiday Card Programs That Benefit Nonprofits

This holiday season your friends, family, clients, work colleagues, and major donors will likely be deluged with hundreds of tweets, status updates, and emails wishing them “Happy Holidays!” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with

[Radio Interview] Social Media for Social Good: A How-To Guide for Nonprofits

Last week I did a 30-minute interview with Rey Ybarra at the New Media Radio Hour – my first radio interview ever. The topics of discussion ranged from how the Web and its tools have evolved over the 15 years to the importance of early adoption to

11 Must-Follow Nonprofits On Tumblr

Defying its name, Tumblr user growth has accelerated dramatically in 2011 (up 218% over last year) and the eleven nonprofits listed below are paving the way for early adoption in the nonprofit sector. Part-blogging, part-social networking community, Tumblr makes an interesting choice for blogs that are specific

[TV Interview] Social Media for Social Good: A How-To Guide for Nonprofits

Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online (Twitter, Facebook, YouTube, etc.) over being “Heather Mansfield,” but writing and promoting Social Media for Social Good: A How-To Guide for Nonprofits has required that I step out of my comfort zone a bit

Four Reasons Why Nonprofits Should Follow More on Twitter

How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However, from browsing more than 80,000 nonprofits on