As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+, below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. As traffic continues to grow,  new tools and functionality are added almost daily. Google+ is definitely a work in progress. Most nonprofits are still experimenting to discover their Google+ voice and hone in on a frequency of publishing content to the stream that makes Google+ both viable long-term and worth the time spent exploring Google+.

To me, the Google+ Stream  feels like a mixture of Twitter and Facebook. Like Twitter, you have to post or share content frequently to get exposure in the feed since there is no Edgerank-like algorithm to filter out (boring) posts/tweets. However, like Facebook, simply posting a link without a personal statement doesn’t seem to result in much activity on Google+ and to post multiple times per day on Google+ with well-thought out personal statements could become time-consuming. So, if Google+ wants to keep us hooked long-term, I do think Google+ is going to have to come up with a new functionality or tool that is completely unique and very simple and easy-to-use (think Pinterest).  That said, as YouTube and other Google Products become more deeply integrated into Google+, the hook could evolve simply out of necessity and ease of using multiple Google Products in one place. More on that in my upcoming Google+ and Google Products for Nonprofits Webinar on February 28. :)

1. Acción contra el Hambre

2. Amazon CARES

3. American Prairie Foundation

4. Amnesty International Australia

5. Children’s National Medical Center

6. Detroit Symphony Orchestra

7. The Field Museum

8. GLAAD (Gay & Lesbian Alliance Against Defamation)

9. Greenpeace Brasil

10. Grist

11. Habitat for Humanity Ireland

12. Kiva

13. KQED Science

14. Monterey Bay Aquarium

15. New England Aquarium

16. National Public Radio

17. Plan Asia

18. Rotary International

19. Sisters of Mercy of the Americas

20. Sussex Wildlife Trust

21. Teaching Tolerance

22. United Nations

Related Links:
Nonprofit Organizations on Google+
Google+ and Google Products for Nonprofit Organizations LinkedIn Group
Webinar: How Nonprofits Can Successfully Utilize Google+ and Google Products