Monthly Archive: July 2012

11 Nonprofits That Excel at Social Media

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Small to medium-sized nonprofits with small

11 Group Text Messaging Best Practices for Nonprofits

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. I am firm believer that social media will be the foundation of the Mobile Web and the book was written to help

Attention Nonprofits! The New LinkedIn News Feed Design Has Arrived

At long last, the new LinkedIn News Feed is here! For years I have been completely baffled by LinkedIn’s partnership with Twitter to allow a mass automation of tweets to be published the LinkedIn News Feed. All those robotic tweets rife with too many hashtags and bad

12 Useful, Well-Designed, Worth-Downloading iPhone Apps Created by Nonprofits

It’s been challenging for the nonprofit sector to create iPhone and Android Apps that people want to first download and then repeatedly use – at least in large numbers. In general, your supporters have minimal interest in downloading a budget-friendly app that only includes a news or

Has Your Nonprofit Considered Race and Class in Your Social Media Strategy?

Watch Video Via BBC News Magazine:  The internet was once considered a great equaliser, a platform that could bring strangers together, even across racial boundaries. But internet users of the same race have recently begun clustering on certain social media websites. Micro-blogging website Twitter has seen an

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and