Google-Search-ResultsAnd yet another reason why your nonprofit can not ignore Google+… the Google Knowledge Graph which now prominently features information about nonprofit organizations on the right-hand side of Google Search results. Data is pulled from multiple sources including Wikipedia, GuideStar and of course Google+ Pages.  As a result, nonprofits must ensure that their Wikipedia Page and GuideStar Profile are current and understand that simply being active on Google+ makes it more likely that your nonprofit will gain new Google+ followers and increased exposure in Google Search. Finally, for those nonprofits that are using Google+ Local, your reviews and location details are now prominently featured in Google Search results as well.

1. Sierra Club :: Impact of Google+ Page and Wikipedia

Sierra Club

2. Feeding America :: Impact of GuideStar

Feeding America

3. Field Museum :: Impact of Google+ Local


Related Links:
Nonprofit Organizations on Google+
Webinar: How Nonprofits Can Successfully Use Google+ and Google+ Hangouts