According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study, two out of five U.S. consumers started their holiday shopping in October. The study also found that online shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food.
With more than 1 billion active users, Facebook is the largest social network in the world. More than two-thirds of its users log in every day and three-fourths do so on a mobile device. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore,