The inaugural edition of the Global Trends in Giving Report will be released on September 4,2017. The report is groundbreaking in that it is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organizations.
If you have not yet participated in the 2017 Global Trends in Giving Survey, then please volunteer 3-4 minutes of your time and take the survey! That said, below are 10 random, but interesting stats gleaned from the data thus far.
1. The top three causes supported by liberal-leaning online donors are human and civil rights, animals, and children and youth.
2. The top three causes supported by conservative-leaning online donors are religious services and faith, children and youth, and human services.
3. Online donors are predominately inspired to give by social media and email.
4. Of those inspired to give by social media, Facebook triggers 4X as many online donations as Twitter and 7X as many online donations as Instagram.
5. 60% of online donors donate more money during religious holidays.
6. 47% of online donors donate to nonprofits, charities, and NGOs based outside of their country of origin.
7. 62% of online donors have also volunteered at a nonprofit, charity, or NGO within the last 12 months.
8. Online donors are primarily motivated to give by empathy and altruism. Fear and anxiety have the least impact on online donors.
9. The .org, .edu, and .ngo domains are the most trusted by online donors. The .net and .com domains are the least trusted domains.
10. 73% are of online donors worldwide are female.