Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2018 editorial calendar. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months.


January

15: Martin Luther King, Jr. Day of Service — #MLKDay
21: World Religion Day#WorldReligionDay

February

2: World Wetlands Day — #WorldWetlandsDay
4: World Cancer Day — #WorldCancerDay
13: World Radio Day#WorldRadioDay
14: World Bonobo Day — #World Bonobo Day

14: V-Day — #VDay
18: World Whale Day#WorldWhaleDay

20: World Day of Social Justice — #SocialJusticeDay
22: Digital Learning Day — #DLDay
27: International Polar Bear Day#PolarBearDay
27: World Spay Day — #WorldSpayDay

28: Rare Disease Day — #RareDiseaseDay

March

3: World Wildlife Day#WorldWildlifeDay
8: World Kidney Day — #WorldKidneyDay
8: International Women’s Day — #WomensDay

21: International Day for the Elimination of Racial Discrimination#EndRacism
21: International Day of Forests#ForestsDay
21: World Down Syndrome Day#WDSD18
21: World Poetry Day#WorldPoetryDay
22: World Water Day — #WorldWaterDay

24: World Tuberculosis Day — #WorldTBDay
24: Earth Hour#EarthHour

April

2: World Autism Awareness Day — #WorldAustismDay
7: World Health Day#WorldHealthDay

12: International Day for Street Children — #StreetChildrenDay
14: World Dolphin Day #DolphinDay
15: World Art Day — #WorldArtDay
22: Earth Day — #EarthDay
23: World Book Day#WorldBookDay
25: World Malaria Day — #WorldMalariaDay
25: World Penguin Day#WorldPenguinDay
30: International Jazz Day#JazzDay

May

1: International Workers’ Day — #LaborDay
3: World Press Freedom Day#WorldPressFreedomDay
10: World Lupus Day — #WorldLupusDay
12: World Migratory Bird Day#WorldMigratoryBirdDay

12: World Fair Trade Day — #FairTradeDay
17: International Day Against Homophobia, Transphobia, and Biphobia#IDAHOT
18: International Museum Day — #MuseumDay
18: Endangered Species Day — #EndangeredSpeciesDay
22: International Day for Biological Diversity#BiologicalDiversityDay

23: World Turtle Day — #WorldTurtleDay
31: World No Tobacco Day — #WorldNoTobaccoDay

June

5: World Environment Day#WorldEnvironmentDay
8: World Oceans Day — #WorldOceansDay
12: World Day Against Child Labor#WDACL

14: World Blood Donor Day — #WorldBloodDonorDay
20: World Refugee Day — #WorldRefugeeDay
21: International Day of Yoga#YogaDay
22: World Rainforest Day#WorldRainforestDay
23: Gay Pride Day#Pride2018

July

11: WorldPopulationDay — #WorldPopulationDay
18: Nelson Mandela International Day — #MandelaDay
28:
World Hepatitis Day#WorldHepatitisDay
29: GlobalTiger Day — #GlobalTigerDay
30: World Day Against Trafficking in Persons#WorldDayAgainstTrafficking

August

8: International Cat Day#CatDay
9: International Day of the World’s Indigenous Peoples — 
#IndigenousDay
10: World Lion Day — #WorldLionDay
12: International Youth Day — #YouthDay

12: World Elephant Day — #WorldElephantDay
17: National Nonprofit Day#NationalNonprofitDay (Internationally recognized)
18: International Homeless Animal Day#IHAD18
19: World Humanitarian Day — #WorldHumanitarianDay
26: International Dog Day#DogDay
29: International Day Against Nuclear Tests#AgainstNuclearTestsDay

September

5: International Day of Charity#CharityDay
8: International Literacy Day — 
#LiteracyDay
10: World Suicide Prevention Day — #WSPD18
15: International Day of Democracy#DemocracyDay
21: International Day of Peace — #PeaceDay
22: World Rhino Day — #WorldRhinoDay
23: World Rivers Day — #WorldRiversDay
27: World Tourism Day#WorldTourismDay

October

2: World Habitat Day#WorldHabitatDay
4: World Animal Day — 
#WorldAnimalDay
5: World Cerebral Palsy Day#WorldCPDay
5: World Teachers Day — #WorldTeachersDay
10: World Mental Health Day — #WorldMentalHealthDay
11: International Day of the Girl — #DayOfTheGirl
12: World Arthritis Day — #WorldArthritisDay
15: International Day of Rural Women#RuralWomenDay
16: World Food Day#WorldFoodDay
16: Global Cat Day#GlobalCatDay

17: International Day for the Eradication of Poverty#EndPoveryDay
29: World Internet Day#WorldInternetDay
31: World Cities Day#WorldCitiesDay

November

13: World Kindness Day#WorldKindnessDay
14: World Diabetes Day — 
#WorldDiabetesDay
15: World Philosophy Day#WorldPhilosophyDay
16: International Day for Tolerance#ToleranceDay
19: World Toilet Day#WorldToiletDay
20: Universal Children’s Day — #ChildrensDay
21: World Television Day#WorldTVDay
25: International Day for the Elimination of Violence Against Women#EndViolenceAgainstWomen
27: Giving Tuesday#GivingTuesday

December

1: World AIDS Day — #WorldAIDSDay
3: International Day of People with Disabilities — #IDPwD
5: International Volunteer Day#VolunteerDay
5: World Soil Day#WorldSoilDay

9: International Anti-Corruption Day #AntiCorruptionDay
10: International Human Rights Day — #HumanRightsDay
11: International Mountain Day — #MountainDay
18: International Migrants Day#MigrantsDay


2017 Global Trends in Giving Report

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report explores the impact of gender, generation, and ideology upon giving and volunteerism.