Facebook Archive

2014 Cause Awareness Days

Launching online fundraising campaigns around cause awareness days is good strategy. Social network communities are highly responsive to giving and promoting your nonprofit’s cause on cause awareness days and provided your nonprofit prepares at least one month in advance, cause awareness days provide ample opportunity to create

8 Random But Useful Social Media Tips for Nonprofits

For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content for social media and manage social networks, new media managers need

Five Social Media Best Practices for Small NGOs in Developing Countries

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries, below are five social media best practices specifically tailored for small NGOs in developing countries. Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an

ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed

Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended. Until today page recommendations only occurred when individuals liked a page, but now recommendations are also given when individuals like a status update in the news

Five Online Fundraising Best Practices for Small NGOs in Developing Countries

Thanks to Microsoft Citizenship Asia Pacific, I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. The experience has made me acutely aware that access to

The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

Nonprofits were the early adopters of social networks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. One of the reasons was that social networks were free to join

Four Facebook Status Functions Your Nonprofit May Not Know About

Some of your best learning on social media occurs when you just start clicking around and see what happens. That’s how I discovered three of the four functions below and when I give in-person trainings on Facebook and demonstrate these functions (with the exception of hashtags since

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter

12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger

Four Recent Facebook Upgrades That Nonprofits Need to Know About

Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search