On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. I’ll be giving a comprehensive click-by-click tour of the new Facebook Timeline design and tool set in my upcoming webinars on Facebook and Facebook Apps for nonprofits, but a how-to get...
The new Facebook Timeline for Pages design provides nonprofits a great opportunity to make a strong first impression on potential new fans. My graphic design skills are average at best – as the graphics on the new Nonprofit Organizations Timeline attest to, but I have detailed the how-to of custom designing your nonprofit’s Facebook Timeline below. I will also be demonstrating...
Most nonprofits have not yet upgraded to the new Facebook Timeline for Pages design, but as more and more admins begin to realize that the Timeline design and tool set is much more than just uploading a photo to the top of your page, I think we’ll see many of our favorite nonprofits take the leap and upgrade before the...
As Facebook Timeline continues to roll out to individual users site wide, it’s worth noting that three ‘Giving” apps have been launched in Facebook’s new App Gallery for Timeline: Causes, FundRazr, and Artez Interactive: Organized under the category of “Giving” in the new App Gallery for Timeline, two of the apps focus on social fundraising (friends asking friends to donate...
The new Facebook Timeline design is now available for upgrade to all Facebook users. The design was meant to be rolled out site wide in December 2011, however a lawsuit with Timelines.com is prolonging the mandatory switch – most likely only temporarily. Whatever your personal feelings are about Facebook Timeline, nonprofits would be wise prepare for it’s launch site wide including a...
A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism. 99.9% of nonprofits just can not duplicate their success, and such case studies and best...
Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Quora is great for professionals and those that want to spend time building their personal brand online, but I think Facebook’s decision to...
Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites...
Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. From posting twice a day to only twice weekly, I have tested all levels of frequency in posting until finally settling on posting 4-6 Status Updates a week. At that rate “Unlikes” have minimal and...
The title of this blog post may be a bit of mouthful, but Facebook Tagging is very simple. That said, many nonprofits still don’t know how to do it. Without fail, every time I demonstrate Facebook Tagging in a social media training there is always a resounding “Wait… hold up! How did you do that? Can you please show...
UPDATE :: After you verify your business/nonprofit, you are asked to merge your Official Page with your Places Page. I have sneaking suspicion that the merged example in this blog post is a glimpse of the new Pages that are launching this week. Hold off on #6 below until further notice. Many nonprofit communicators are now aware that Facebook...
Last week the Nonprofit Organizations Facebook Page reached the 10,000 fans milestone. It took 2.5 years. In 2008, many of the friends of the Nonprofit Organizations MySpace migrated over to Facebook, then in 2009 and 2010 a good number of the new fans came from @NonprofitOrgs on Twitter. One website may lose its popularity for the next, but I...
6/22/10 Update :: Good news! Facebook authenticated the Nonprofit Organizations Page on Friday, June 18. It only took one day: 6/17/10: As soon as Facebook launched Community Pages, I knew this day coming. My gut told me the prompt for authentification would arrive at 10,000 fans, and indeed on June 14, 2010 when the Nonprofit Organizations Facebook Page hit...