Facebook Archive

Odds Are, Your Nonprofit Has a Facebook Community Page :: Find It, Claim It, and Link It to Your Official Page

8/7/11 Update: You can no longer link community pages to your official page. Instead, you can now merge them. Over the last month Facebook has created millions of Community Pages. As I understand it, Community Pages are created based on what Facebook users have mentioned on their

How Facebook Community Pages Undermine Nonprofit’s Official Pages in Facebook Searches

Today is Arbor Day. I wanted to promote the the National Arbor Day’s Facebook Page on the Nonprofit Organizations Facebook Page. So, I searched Facebook for “Arbor Day” and three Pages came up: 1) Arbor Day :: 79 Likes: www.facebook.com/pages/Arbor-Day/103129336394300 2) National Arbor Day Foundation :: 99

Four Reasons Why Nonprofits Should Reconsider Facebook

Reconsider. To think about again. To reassess. To reevaluate. I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of

Facebook Advertising Experiment for Nonprofit Organizations :: The Results

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. The results are below: 1. Purchasing advertising did not increase

An Experiment with Facebook Advertising for Nonprofit Organizations

2/28 Update :: Facebook did not run the second ad. It was either a tech glitch, I did something wrong, or they just would not run the ad with $.28 per click bid (See 2/22 Update). I don’t know, but honestly, the first ad’s poor performance coupled

Six Advanced Facebook Page Strategies for Nonprofit Organizations

Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?” Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs. Advanced