Social Media Archive

HOW TO: Tap Into the Power of Cause Awareness Days

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit

5 Online Communication Styles for Nonprofits

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. The next step is to start

Top 10 Tweets from the 2014 Independent Sector Conference

Of the 113 tweets and retweets sent by @NonprofitOrgs during the 2014 Independent Sector Conference (#ISConf), the 10 embedded tweets below are those that received the most social actions i.e., retweets + favorites. It’s no surprise that the vast majority include images properly sized for Twitter (600

10 Facebook Page Best Practices for Nonprofits

With more than 1 billion active users, Facebook is the largest social network in the world. More than two-thirds of its users log in every day and three-fourths do so on a mobile device. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore,

10 e-Newsletter Best Practices for Nonprofits

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. In fact, in 2013 for every 1,000 fundraising messages delivered, nonprofits raised $17. That was a 21% decrease from the previous year, but the decrease is mostly

9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The Internet is at a tipping point. It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that

10 Online Fundraising Best Practices for Nonprofits

In 2013 online giving grew 13.5% according to the Blackbaud Index of Online Giving and 14% according to the Network for Good’s Online Giving Index with small and medium-sized nonprofits are experiencing the largest growth. In addition, charitable giving is at an all-time high in the United States and