Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. In fact, in 2013 for every 1,000 fundraising messages delivered, nonprofits raised $17. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices, such as not having a...

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The Internet is at a tipping point. It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your...

In 2013 online giving grew 13.5% according to the Blackbaud Index of Online Giving and 14% according to the Network for Good’s Online Giving Index with small and medium-sized nonprofits are experiencing the largest growth. In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation...

Thanks to a partnership with Salsa Labs, Heather Mansfield of Nonprofit Tech for Good was able to report live from the FUSE Conference on August 6-7 in Annandale, VA. Over 250 nonprofits were in attendance represented by staff mostly from the Millennial Generation who actively contributed to the conference hashtag: #FUSEcon2014. Heather also presented two general sessions during which she invited attendees to share via...

At long last a mobile app has launched that allows Americans to easily donate to any U.S.-based nonprofit in just a few taps. By partnering with Guidestar and Network for Good, donors can now give to their favorite nonprofits and manage their giving portfolio in one simple, very smart mobile app called the Give App. Launched on July 13,...

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. As nonprofits have gotten better at implementing multichannel communications and fundraising campaigns and improving their tracking and reporting systems, many nonprofits have come to the conclusion that creating a paid...

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. It’s a way to give back, but its also a system used to periodically review how nonprofits are innovating their online giving process. In this last round of donations – $25 to 28 nonprofits ($700 for reaching 700K followers), some progress has been made since...

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. That said, Google+ is low on the priority lists of most nonprofits. Many nonprofits are curious, but lack the resources necessary to create...

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rapid rise of mobile and social media has directly correlated with a rise in Internet trolls—individuals whose sole purpose is to rant, vent, and incite discord. Most users of mobile and social media have come to recognize a troll and ignore rather engage them....

Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that...

Thanks to a partnership with the Public Interest Registry, Heather Mansfield of Nonprofit Tech for Good was able to report live from the Cause Marketing Forum (Storified) last week in Chicago, IL. When reviewing the hundreds of tweets using the #CMF2014 hashtag, one obvious theme emerged – tweets with images are retweeted significantly more often than text-only tweets. The founder of Twitter himself, Evan Williams, has said...

Through a partnership with the Public Interest Registry, Heather Mansfield of Nonprofit Tech for Good will be attending the Cause Marketing Forum (#CMF2014) in Chicago on May 28 and May 29 to report live and share the event in real-time with the @NonprofitOrgs community. The objectives are: 1) To share with the nonprofit community who can not be in attendance the best advice and marketing...

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small nonprofits that are not in a position to hire a part- or full-time social media manager should limit themselves to one or two social networks and place...