Social Media Archive

Four Nonprofits Pioneering Windows 8

November 5, 2012
Some simple words of advice for nonprofits considering launching a Windows 8 App (or an iPhone, Android, or Windows Phone App), add the keywords “nonprofit” and “charity” to make your apps easier to find. Since neither Microsoft, Apple, or Google have “Nonprofit” or “Charity” categories in their app stores (hint, hint!), it’s going to be up to you to make...

Google Wallet Ushers in a New Era in Online and Mobile Fundraising for Nonprofits

October 19, 2012
On August 1, Google quietly launched Google Wallet for the Web – and the technology has the possibility of transforming online and mobile fundraising as we’ know it. Described simply, donors can sign up for a Google Wallet account, enter and save their credit card information, and then donate to any nonprofit (or purchase from any online store) that has a Google...

ATTN Nonprofits: LinkedIn Rolls Out New Design for Company Pages

October 4, 2012
For those nonprofits that have claimed their LinkedIn Company Page, today the site rolled out a new design that you’ll want to upgrade to much sooner than later. Slowly but surely company pages have been improving since their launch in November 2010, and with this new design they now have a real possibility of moving up the list of...

To Small Nonprofits on the Social Web: 5,000 is the Magic Number!

September 11, 2012
I wanted to give some encouragement to all the small and medium-sized nonprofits out there on the Social Web that tweet, share and post regularly with the hope of growing their communities and inspiring social good – some feedback I received last week from Line Storgaard-Conley, Director of Digital and Social Media Strategy at Safe Kids Worldwide: Remember back when you...

50 Nonprofits Every U.S. Politician Should Follow on Twitter

September 9, 2012
The 50 nonprofits listed below are tackling some of the most important economic, social and political issues of our time. They are active in our communities, in our schools, and have valuable knowledge and experience that our nation’s elected officials could learn from and be inspired by, and yet very few U.S. politicians follow any nonprofits on Twitter. They...

11 Must-Follow Nonprofits on Instagram

August 5, 2012
For the mobile social media manager, Instagram is a must-download photo-sharing smartphone app – and with more than 80 million users who to date have shared over four billion photos – its quickly becoming a community that early adopter nonprofits have added to their regular list of must-do’s. The social networking component of Instagram is smartphone-based and most of the interactions...

11 Nonprofits That Excel at Social Media

July 30, 2012
Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Small to medium-sized nonprofits with small to medium-sized marketing and communications budgets may not have the resources that...

Has Your Nonprofit Considered Race and Class in Your Social Media Strategy?

July 16, 2012
Watch Video Via BBC News Magazine:  The internet was once considered a great equaliser, a platform that could bring strangers together, even across racial boundaries. But internet users of the same race have recently begun clustering on certain social media websites. Micro-blogging website Twitter has seen an upsurge in traffic from Hispanic and African-American audiences. These groups now claim...

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

July 11, 2012
To follow up on Monday’s post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to...

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

July 9, 2012
My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. It was also my...

How Are Nonprofits Feeling About Social Media? Inspired? Bored? Overwhelmed?

July 3, 2012
Blogger, LinkedIn and Myspace all launched in 2003. We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. Some nonprofits are just getting started and perceive social media as cutting edge online communications and...

11 Types of Photos Nonprofits Should Post on Social Media

June 25, 2012
My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has...