Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. My brain was completely fried and those around me were getting pretty fed up with the fact that I was never present, only connected… online, all...

As the Web goes mobile, so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters. The Web and...

Please Note: All nonprofits in the United States that have an entry in GuideStar.org are also on Change.org. You can access your nonprofit’s profile and the Change.org tool set by signing up for a Nonprofit Admin account. Now on to the best practices: 1. Brand your organization’s profile on Change.org. Nonprofits can easily design their profile on change.org to...

Like clockwork, every couple of weeks I receive an email from a panicked nonprofit or university asking how they should handle a situation where someone has squatted their URL/username on a social networking site. Most often it is YouTube and/or Twitter. Sometimes these squatters actually have the audacity to ask for money. Here’s my advice on how to handle...

YouTube has been testing a new channel design since July. Nonprofits that already have a channel can easily upgrade to the new design and tool set under Account > Edit Channel > Channel Information > Upgrade My Channel. For nonprofits that have yet to create a channel on YouTube, you are automatically given the new channel design when you...