Social Media Archive

Three Reasons Why Nonprofits Should Diversify Their Brand Online

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. My guess is that many of those bloggers and journalists have reconsidered now that the initial buzz

Four Must-Haves for Your “Thank You for Your Donation!” Landing Page

For all the buzz about new media in the nonprofit sector, it is somewhat surprising how few nonprofits have integrated their new media campaigns into one of the most important pages on their website – the “Thank You for Your Donation!” landing page. That is, the page

11 Qualities of an Effective Social Media Manager

The following is an excerpt from the newly released Social Media for Social Good: A How-To Guide for Nonprofits and was published in the September 2011 edition of Fundraising Success Magazine (@frsuccess). However, do to word count constraints the content below is not in its full entirety.

Social Media for Social Good e-Book Version Now Available for Download!

I tell ya. It’s a surreal feeling to know that someone could be reading your book right now… on the subway, in a cafe, or at a park in any city, anywhere in the world. And the fact that this books exists at all really is a

33 Fun, Useful, and Totally Random Resources for Nonprofits

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the

It’s Here! Social Media for Social Good: A How-To Guide for Nonprofits

Hot off the presses and just delivered via Fed Ex! It’s a surreal moment, exciting, nerve-racking, but it’s great to see the words off the screen and onto paper. Tangible, in my hands. There will be an e-book version of course, but I am so grateful to

Three Ways Social Media Has Negatively Affected the Nonprofit Sector (and What We Can Do About It)

No doubt. I absolutely believe in the power of the Internet and social media to foster social good and create social change, and I’ve written plenty of blog posts that say as much, but I’d be remiss if I didn’t also acknowledge that the rise of the