Social Media Archive

Four Creative (and Smart) Uses of Social Media Icons in Nonprofit e-Newsletters

Email is still queen. No doubt about it. The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. It’s even the number one activity on the Mobile Web. E-newsletters will likely be

10 Common Mistakes Made by Nonprofits on Social Media

Written for the June 2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. [tweetmeme] For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. I’ve

Three Must-Haves On Your Nonprofit’s Blog

As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong. So wrong. Blogging has transcended my ROI (return on investment), primarily from simply featuring my e-newsletter “Subscribe” option and social networking icons in

Five Creative (and Smart) Uses of Social Media Icons on Nonprofit Homepages

While writing Social Media for Social Good: A How-To Guide for Nonprofits, I visited over 500 nonprofit homepages looking primarily for links to their social networking communities. A rough guesstimate would be that less than 30% of those homepages included links or icons to their Facebook Page,

Five Ways to Integrate Social Media Into Your Nonprofit’s Website

Integrating your nonprofit’s Web 1.0 and Web 2.0 campaigns is essential for success in online communications and fundraising. Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social

Five Must-Have Skills for Nonprofit Social Media Managers

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in

Five Ways to Promote Your Text-to-Give Campaigns on Social Media

Many nonprofits are experimenting with text-to-give fundraising, but thus far results have been mixed. Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply breaking even (or not). One reason may be that