Social Media Archive

The Most Common (Yet Completely Obvious) Mistake Made by Nonprofits on Social Media

Nonprofits have been utilizing social media for five years now (beginning with Myspace and YouTube in 2006), and while most at this point have invested the time and resources into designing a solid, visually distinct, social media-compatible avatar, many nonprofits still make the very common (yet completely

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Any day of the week and without hesitation. And though some reports claim that

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Organization: National Wildlife Federation Organization Size: 400 employees Name: Danielle Brigida Title: Digital Marketing Manager Website: www.nwf.org Blog: www.wildlifepromise.org Facebook: facebook.com/nationalwildlife Twitter: twitter.com/nwf YouTube: youtube.com/nationalwildlife 1. What was the very first social media tool your organization utilized, and when? Back in 2006 when I joined the organization

[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

Organization: WITNESS Organization Size: 29 staff members Name: Marianna Moneymaker Title: Online Outreach and Production Website: www.witness.org Blog: blog.witness.org Facebook: facebook.com/witness Twitter: twitter.com/witnessorg YouTube: youtube.com/witness Flickr: flickr.com/humanrights Mission: WITNESS uses video to open the eyes of the world to human rights violations. 1. What was the very

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Organization: The Humane Society of the United States Organization Size: 11 million supporters, 500+ staff Name: Carie Lewis Title: Director of Emerging Media Website: HumaneSociety.org Blog: hsus.typepad.com Facebook: facebook.com/humanesociety Twitter: @HumaneSociety, @cariegrls YouTube: youtube.com/hsus LinkedIn: humane-society, carielewis   1. What was the very first social media tool

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Organization: Taproot Foundation Organization Size: 40 Employees Name (s): Dupé Ajayi and Megan McDonald Title (s): Manager, External Affairs and Associate, Social Media & Recruitment Website: www.taprootfoundation.org Blog: taprootfoundation.org/blog Facebook: facebook.com/taprootfoundation Twitter: twitter.com/taprootfound YouTube: youtube.com/thetaprootfoundation LinkedIn: taproot-foundation Jumo: http://bit.ly/gfpe6R 1. What was the very first social media

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Organization: The Nature Conservancy Organization Size: +1 million members, +3800 staff Name: Amy Ganderson Title: Associate Director, Digital Marketing Website: www.nature.org Mobile: m.nature.org Blog: blog.nature.org Facebook: facebook.com/thenatureconservancy Twitter: twitter.com/nature_org YouTube: youtube.com/natureconservancy Flickr: flickr.com/groups/thenatureconservancy 1. What was the very first social media tool your organization utilized, and when?