Social Media Archive

A Day Trip to The Hague, Netherlands: International City of Peace and Justice

An Instagram Photo and Video Essay by Heather Mansfield For many years I’ve wanted to visit The Hague, Netherlands. ?? Known as the International City of Peace and Justice, there are more than 160 NGOs in Den Haag working to make the world a better place. I was in

How to Redirect Your New .NGO Domain to Your .ORG Website

Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the .ORG, .NGO and .ONG domains. Unlike the .ORG domain which can be bought and used by any brand or individual, the new .NGO domain is only available for

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data

The Insights of 100,000 Nonprofit Technology Facebook Fans

Last week the Nonprofit Tech for Good Facebook Page reached the 100,000 fans. It took 8 years, 4 months, and 22 days. Growth slowed significantly in February 2016 to approximately 200 new likes a month whereas in the year previous new likes averaged 800 per month. Overall, the page

12 Not-So-Great Realities About Nonprofits and Social Media

For more than a decade the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take

10 Website Design and Email Marketing Best Practices for Nonprofits

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. Based upon the knowledge and experience that the nonprofit sector

How Nonprofit New Media Managers Can Manage Mobile and Social Media Burnout

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early