Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now...
What I love about my work more than anything else is that I never know what is going to happen next. Every day is different. Today, I discovered that @NonprofitOrgs had been named one of TIME Magazine’s Best Twitter Feeds of 2013: Every year, TIME recognizes those who exemplify the very best wit and wisdom Twitter has to offer....
If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit’s avatar which ultimately results in more followers and click-through rates. Twitter itself has concurred that influence on Twitter is not in how many followers you have, but rather in how often you get retweeted. You have...
@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed @NonprofitOrgs in the previous 24-hour period and if they are a nonprofit organization, a nonprofit staff member, a nonprofit service provider, or an activist, I follow them back. Many of these folks are new to Twitter and thus...
Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies...
The vast majority of nonprofits have yet to utilize the new Twitter profile design that was launched on September 18. The good news is that upgrading to the new design is extremely easy – it can be done in just a few clicks by following these four simple steps. That said, your biggest challenge will be finding a “Header” image...
Now that nonprofits are officially in the throes of peak fundraising season, upgrading to the new Twitter profile design launched on September 18 is likely low on the priority lists of many nonprofit communications and fundraising staff. It’s their busiest time of year and they may not even know that there is a new Twitter profile design. The good news is...
@NonprofitOrgs follows more than 120,000 nonprofits, nonprofit staff and nonprofit service providers. Now, of course it’s humanly impossible to follow the tweets of that many Twitter accounts, so to make the chaos manageable I organize my favorite nonprofits and those whose tweets consistently stand out from the rest into Twitter Lists. However, at least 10 times a day I go...
The 50 nonprofits listed below are tackling some of the most important economic, social and political issues of our time. They are active in our communities, in our schools, and have valuable knowledge and experience that our nation’s elected officials could learn from and be inspired by, and yet very few U.S. politicians follow any nonprofits on Twitter. They...
Watch Video Via BBC News Magazine: The internet was once considered a great equaliser, a platform that could bring strangers together, even across racial boundaries. But internet users of the same race have recently begun clustering on certain social media websites. Micro-blogging website Twitter has seen an upsurge in traffic from Hispanic and African-American audiences. These groups now claim...
My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has...
Every morning I begin my day with browsing those that have followed @NonprofitOrgs from the previous morning before. I then follow in return those that are nonprofits, nonprofit staff, or nonprofit service providers and today I followed my 100,000th nonprofit: Furry Feet Rescue in Walnut Port, PA (@FurryFeetRescue). To commemorate reaching 100,000 (which took three years, 10 months, and 100,000...
A recent study concluded that only about one-third of tweets are worth reading and with Twitter now generating 340 million tweets per day, that’s approximately 266 millions tweets that would have been better left untweeted. Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and...