Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. When the moment finally arrives to call your constituents to action, the last thing you want is for your hard work to be whisked away into a...
LinkedIn and Twitter have unique roles in your nonprofit’s social media strategy. LinkedIn is ideal for connecting with sponsors, funders, and thought leaders while Twitter is a fast-moving community built upon real-time news and information sharing. In this two-hour webinar, nonprofits will learn best practices for using LinkedIn and Twitter. Topics include: What type of content performs best on...
When it comes to online fundraising for nonprofits, a sweepstakes is one of the best options for engaging and activating individual donors. Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the...
Did you know that nonprofits acquire 10x more donors on Giving Tuesday compared to an average day of the year? And that the average one-time donation is nearly 1.5X more when nonprofits offer ACH, PayPal, and digital wallet payments? Discover more data points like this and how you can incorporate them into your fundraising strategy. In this free webinar,...
Controversial opinion: In many ways, sweepstakes are easier than raffles. Sweepstakes aren’t just the domain of big, nationwide brands that can conduct far-reaching promotional giveaways. They can also be used by nonprofits large, small, and in between. Especially those who are unable to host raffles due to legalities. Why Sweepstakes Are a Great Option over Raffles Whether virtual, in...
This is the second webinar in a series of four that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all four webinars will earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good. Facebook and Instagram are two of the largest social networks in...
Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. When the pandemic hit, that event finally came. Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Innovation was a “need...
Nonprofits must invest their time and money into the event fundraising tools that are going to raise the most funds for their organization. This value-packed webinar will feature the six most effective fundraising tools when planning in-person, virtual, and hybrid events. Topics include: Six modern event fundraising tools including online auctions, raffles, livestreaming, and more A breakdown of how...
Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. Customized for small nonprofits with limited time and financial resources, this 90-minute webinar demonstrates how to create and maintain a successful social media strategy. Topics include: The role of...
Many nonprofits use an accounting approach called fund accounting. This method focuses on the use of resources more than profitability, with transparency and accountability at its core. It provides the framework for organizations to tell their stories and remain accountable to their stakeholders. Fund accounting also requires specific industry expertise, knowledge and experience to bridge the gap between tracking the use of funds and...
The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. If you would like to suggest a report be added to the list, please contact Heather Mansfield. Thank you! For Nonprofits in the United States: 1. Benchmarks Study 2022 :: Download Published by M+R 2. State of Modern Philanthropy 2022 ::...
Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design...
The effective accounting, donor management, and data analysis of donor activity has become essential as nonprofits have embraced online fundraising, virtual events, and fundraising on social media in recent years. As a result, more and more nonprofits are adopting CRM systems to streamline operations, improve efficiency, and help your nonprofit raise more for your mission. This free webinar will...