The holiday shopping season is upon us. In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Yet, it is in the best interest of nonprofits with online shops to get involved...
With the entire world affected by the COVID-19 pandemic and the subsequent economic fallout, the vital services and resources that nonprofits provide are in historically high demand. To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. As nonprofits navigate...
Nonprofit fundraising changed drastically in 2020 with a shift toward virtual galas and a need to raise money online. It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors. These changes mean nonprofits need to have an effective fundraising strategy for 2022. Based on current...
If your organization is like most nonprofits, you are continually reaching out to stakeholders to: Educate Change minds Move people to action Recruit for an event Ask for financial support This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target...
The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 billion in 2021. By shopping at any of the 64 online stores listed below, socially conscious and ethical consumers can channel some of their spending power this holiday season into the nonprofit sector and the Greater Good. For those...
Not every organization is going to have success using the same event marketing strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results and show you how to determine what is working for your specific donors, your...
Ok, first of all, you may be asking, what is a Tech Discovery? A tech “discovery” is the initial, independent phase of a technology project where key analysis, design and planning are performed BEFORE a buy or build decision is made. Discoveries are the “sharpening your ax” mode smart nonprofits invest in before taking a swing at technology challenges,...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 1,148 digital marketers and fundraisers that work in the nonprofit sector worldwide. From...
Though recommendations from third parties may help you narrow down the wide selection of nonprofit CRMs available, only you and your team know what’s best for your organization. There is a fundraising software that will help your staff manage fundraising campaigns and donor data efficiently and engage and grow your donor base. To find it, keep your unique goals...
The past 18+ months have been challenging for the nonprofit sector, but golf tournaments have provided and continue to provide an opportunity to gather safely, raise crucial dollars, attract corporate support, and steward donors and sponsors. With 2022 approaching and plans for spring events firming up, now’s the time to consider the lessons learned from successful golf events held...
Tribute and honorary gifts, made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report, 33% of donors give tribute gifts to family and friends....
As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Here’s how to start. 1) Audit Last Year’s Communications Begin by looking backwards. What are the strategies and...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers. It’s worth noting that in the survey the questions about...