How Much Time Social Media Requires for Fundraising Success

February 21, 2015
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small nonprofits that are not in a position to hire a part- or full-time new media manager

10 Twitter Best Practices for Nonprofits

February 8, 2015
It’s impossible to apply Twitter best practices across all segments of the nonprofit sector because of the wide variety of causes and follower counts, but scientific analysis of Twitter clearly indicate that there is right way and a wrong way to use Twitter. The challenge is for

15 Must-Know Fundraising and Social Media Stats

January 25, 2015
LinkedIn launched in 2003, Facebook launched in 2004, and Twitter launched in 2006. Now more than a decade into the Social Web, the use of social networks still continues to grow worldwide and will continue to do so for years to come. It’s no coincidence that online giving is

12 Must-Follow Nonprofits on Tumblr

January 19, 2015
If your nonprofit’s social media strategy is built upon engaging young adults, then you might want to invest some time experimenting with Tumblr. According to a recent study, after Facebook young adults spend more time per day on Tumblr than any other social network. This data will

10 Goals for Nonprofit New Media Managers for 2015

January 5, 2015
After the holiday break new media managers return to work energized to update and implement their list of priorities for the upcoming year. The goals suggested below are fairly easy to achieve, yet transformative to a nonprofit’s new media strategy. Most do not require a financial investment, but preliminary results on the

6 Clever Mobile Apps Created by Nonprofits

December 28, 2014
All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. That said, the

Mark Your Calendars! 2015 Cause Awareness Days

December 16, 2014
As a follow-up to HOW TO: Tap Into the Power of Cause Awareness Days, below is a list of the most relevant international cause awareness days to the nonprofit sector. Cause awareness days can be powerful for fundraising because social network communities are highly likely to promoting your

HOW TO: Tap Into the Power of Cause Awareness Days

December 16, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit

5 Online Communication Styles for Nonprofits

November 30, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. The next step is to start

Top 10 Tweets from the 2014 Independent Sector Conference

November 23, 2014
Of the 113 tweets and retweets sent by @NonprofitOrgs during the 2014 Independent Sector Conference (#ISConf), the 10 embedded tweets below are those that received the most social actions i.e., retweets + favorites. It’s no surprise that the vast majority include images properly sized for Twitter (600