#GiftsforGood 🎁 A Hashtag for Holiday Shopping That Benefits Nonprofits

November 21, 2017
According to PayPal Holiday Research 2017, 63% of consumers are more likely to shop from a store that will donate a percentage of their proceeds to a cause. #GiftsforGood is a hashtag campaign meant to help consumers find holiday gifts that benefit good causes: Nonprofits 🎁 Use #GiftsforGood on

Cause Awareness & Giving Day Campaigns for Nonprofits

November 14, 2017
The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps

What Your Nonprofit Needs to Know About Amazon Alexa

November 9, 2017
Smart speakers are voice-activated digital assistants that enable users to use their voice to command a wide variety of activities, such as play music, listen to news, make calls, watch video clips, shop online, and control smart home devices (thermostats, home alarm systems, lights, smart TVs, etc.).

How to Choose the Right Domain Name for Your Nonprofit, Charity, or NGO

November 3, 2017
Your nonprofit’s website and email campaigns are the foundation of your online brand and choosing the right domain for your website and email campaigns is critical to your organization’s online success. The top three domains for the social good sector are .org, .ngo, and .ong. .org is

How to Report Live from Nonprofit Events and Conferences

October 10, 2017
Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar below was presented on October 9 highlighted which skills are necessary for live reporting, which online tools work the best, and outlined

How Ideology Impacts Which Causes Donors Support

October 8, 2017
According to the 2017 Global Trends in Giving Report, a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse

Top 5 Social Media Best Practices for #GivingTuesday

September 28, 2017
Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in