Brand Leadership is not branding and marketing. It’s not your logo, website, social media, or fundraising campaigns. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come first. Ignore Brand Leadership at your peril.
Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimize their strategies to make the most of precious resources. Learning how to create and track Conversions in Google Analytics 4 is a must for today's digital marketers.
Threads, the new app by Meta, launched in the late afternoon of July 5, 2023 and its growth has shattered records. The early days and weeks, and sometimes even months, are when your nonprofit is most likely to experience the fastest organic growth rate of new followers.
Discover five actionable strategies that will empower your nonprofit to achieve fundraising success as the year draws to a close. From harnessing AI-powered personalization to optimizing donor engagement, this free webinar will explore best practices to elevate your year-end campaigns.
Email accessibility is the crafting of email messages for people with visual, and auditory limitations so they can effectively utilize email communications. Nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications.
Tribute giving is when a donor makes a donation in someone else's name to honor that person or to celebrate a special occasion. Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts.
According to the 2023 Nonprofit Tech for Good Report, 52% of nonprofit professionals regularly experience burnout. Under-resourced and overworked, 45% of nonprofit professionals plan to leave their current job by 2025 according to the Society for Human Resource Management. If you are a nonprofit professional ready to move on from your current position, below are 14 of the top...
Your online donors and supporters are bombarded daily with breaking news, advertising, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit. This is best done through well-written and visually-compelling content about your mission and programs.
Recurring giving is when a donor makes regular, ongoing donations to your nonprofit. While new donor retention rates average 20%, recurring giving programs typically enjoy retention rates of 80% after the first year and 95% after year five. This post features five ways a recurring giving program boosts fundraising and the tools necessary to launch a successful campaign.
This free webinar explores the incredible ways AI is transforming nonprofit operations, covering everything from fundraising to donor engagement, program optimization to impact measurement. Tech jargon will be kept to a minimum as we focus only on the AI tools that can really make a difference in your day-to-day work.
Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing and Microsoft Ads for Social Impact provided $3,000 a month to eligible nonprofits to spend on Microsoft Ads. Bing‘s market share compared to Google Search is small, but that could change in the near future.
BoardSite is a unique digital platform that helps nonprofit boards of directors stay organized, compliant, and engaged. The platform streamlines important processes like onboarding, voting, and creating agendas. Any steps you take to increase your board’s productivity will have positive ripple effects throughout your organization.
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.