Show Posts in

Social Media: What To Do If Your Boss Doesn’t Get It

November 28, 2011
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only...

Free Mini-Webinar: Social and Mobile Media for Nonprofit Executive Staff

November 28, 2011
Date: Wednesday, February 15 Time: 1-1:45pm EST Cost: Free Presenter: Heather Mansfield Register:  Here! The content of this mini-webinar is specifically tailored for executive staff in the nonprofit sector, particularly those that are skeptical of the value of social and mobile media. The idea for this webinar arose from presenting more than 100 social and mobile media trainings and webinars in 2011...

22 Must-Circle Nonprofit Bloggers and Resources on Google+

November 21, 2011
I joined Google+ a few months ago as an individual, but it hasn’t been until the recent launch of Google+ Pages that I began investing time in the exploring the Google+ community and tool set. Google+ is a bit more complicated than Facebook or Twitter, but already a significant source of traffic to this blog, and like most communities...

Three Ways Mobile Wallets Could Transform Fundraising

November 14, 2011
Mobile Wallets are going to dramatically transform how consumers purchase goods and services. Many predict the end of cash and physical credit cards for both point-of-sale and online transactions within the next five years. Not one to shy or fear new technology, I’ll be one of the first to ditch cash completely and transfer my credit cards to a...

HOW TO: Create a Google+ Page for Your Nonprofit

November 7, 2011
Page” on Google+. If you are new to Google+, then first please read carefully my Google+ Best Practices for Nonprofits to become familiar with Google+ so that you make sure that you set up your Google Account and Google+ Profile correctly before following the instructions below for creating a Google+ Page for your nonprofit. 1. Login to your personal...

11 Website Design Best Practices for Nonprofits

October 31, 2011
The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters....

Support [Your Organization] on Valley Gives Day on December 10, 2014

October 30, 2011
is one of the hundreds of nonprofits participating in the third  annual Valley Gives Day scheduled for December 10, 2014. Valley Gives Day is an innovative online fundraising event that encourages individuals to donate as much money as possible in support of their favorite charities in just twenty-four hours. Throughout the day, donors will be randomly chosen and your gift may be...

Nine Holiday Card Programs That Benefit Nonprofits

October 30, 2011
This holiday season your friends, family, clients, work colleagues, and major donors will likely be deluged with hundreds of tweets, status updates, and emails wishing them “Happy Holidays!” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very...

11 Must-Follow Nonprofits On Tumblr

October 24, 2011
Defying its name, Tumblr user growth has accelerated dramatically in 2011 (up 218% over last year) and the eleven nonprofits listed below are paving the way for early adoption in the nonprofit sector. Part-blogging, part-social networking community, Tumblr makes an interesting choice for blogs that are specific to a campaign or cause – especially if you have a lot...

[TV Interview] Social Media for Social Good: A How-To Guide for Nonprofits

October 20, 2011
Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online (Twitter, Facebook, YouTube, etc.) over being “Heather Mansfield,” but writing and promoting Social Media for Social Good: A How-To Guide for Nonprofits has required that I step out of my comfort zone a bit and put a face and voice to human being behind the “Nonprofit...

Four Reasons Why Nonprofits Should Follow More on Twitter

October 10, 2011
How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However, from browsing more than 80,000 nonprofits on Twitter over the last three years, the vast majority of nonprofits follow...