e-Newsletters Archive

12 Early Adopters of the .NGO and .ONG Domains

December 13, 2015
Unlike the .ORG domain which can be registered by any individual or brand (but mostly registered by nonprofits and socially conscious for-profits), the new .NGO and .ONG domains can only be registered by nonprofits, charities, NGOs (non-governmental organizations), and ONGs (non-governmental organizations in a romance-based language). Think about that for a second or two. When your online donors and...

3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From

February 17, 2014
With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your...

Three Nonprofit e-Newsletters to Subscribe To and Learn From

April 14, 2013
My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit...