15-second video interviews are the new elevator pitch. In a world where attention spans are waning, the ability to communicate a message succinctly and on camera is a very valuable skill. While a few individuals succeeded in just one take, most needed two or three takes. Getting your point across verbally in 15 seconds while the camera is recording...
Thanks to a partnership with Salsa Labs, Heather Mansfield of Nonprofit Tech for Good was able to report live from the FUSE Conference on August 6-7 in Annandale, VA. Over 250 nonprofits were in attendance represented by staff mostly from the Millennial Generation who actively contributed to the conference hashtag: #FUSEcon2014. Heather also presented two general sessions during which she invited attendees to share via...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Owned by Facebook, Instagram is the largest mobile social network in the United States. With more than half its users outside the United States, Instagram is well-positioned to become more broadly used worldwide. The predominant age group of users is 18–29. At the time this...
Thanks to a partnership with the Public Interest Registry, Heather Mansfield of Nonprofit Tech for Good was able to report live from the Nonprofit Technology Conference (#14NTC) last week in Washington, DC. Empowered with a tablet and smartphone, one of Heather’s first priorities was to reveal the faces and expertise behind some our favorite nonprofit brands. The results are below...
Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than...
Mashable wrote up thorough post on Instagram’s new profile pages for Desktop last week, but I wanted to emphasize four points useful for nonprofits: 1) The photos in banner across the top of the new profiles are automatically generated from the photos you have uploaded using Instagram’s mobile apps. 2) Under “Edit Profile” in both the mobile apps and...
For the mobile social media manager, Instagram is a must-download photo-sharing smartphone app – and with more than 80 million users who to date have shared over four billion photos – its quickly becoming a community that early adopter nonprofits have added to their regular list of must-do’s. The social networking component of Instagram is smartphone-based and most of the interactions...