The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please leave a comment below. Most...
Working at a nonprofit often pays less than the for-profit sector, but the perks of extended vacation time, flex time, and the personal satisfaction of having a meaningful professional life can outweigh the financial downside of building a nonprofit career. And the good news is that 2015 is predicted to be a great year for nonprofit sector hiring thanks to a rebounding economy....
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The Internet is at a tipping point. It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your...
Thanks to a partnership with Salsa Labs, Heather Mansfield of Nonprofit Tech for Good was able to report live from the FUSE Conference on August 6-7 in Annandale, VA. Over 250 nonprofits were in attendance represented by staff mostly from the Millennial Generation who actively contributed to the conference hashtag: #FUSEcon2014. Heather also presented two general sessions during which she invited attendees to share via...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Small nonprofits that are not in a position to hire a part- or full-time social media manager should limit themselves to one or two social networks and place...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Another form of real-time communications is using mobile and social media to report live from your events and conferences. To do so effectively, you’ll need a staff person whose sole purpose is tweet, post, share, blog, photograph, record, and interview during the event. This person...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Owned by Facebook, Instagram is the largest mobile social network in the United States. With more than half its users outside the United States, Instagram is well-positioned to become more broadly used worldwide. The predominant age group of users is 18–29. At the time this...
As the fiscal year comes to a close and nonprofits are currently crafting next year’s budget, adding a line item for infographic design would be a very wise investment. From print fundraising appeals to digital annuals reports to compelling storytelling through tweets and status updates, the social science of online behavior confirms again and again that messages are most...
In Mobile for Good: A How-To Fundraising Guide for Nonprofits, a 40-hour work for a new media manager is outlined with five hours allotted weekly to experimenting with new online and mobile fundraising tools. The seven listed below are just the tip of the iceberg – and most of them are still in beta. Having just celebrated the 25th Anniversary of...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Seniors who came age during the era of print media still prefer print communications and charitable giving. The same is...
Thanks to a partnership with the Public Interest Registry, Heather Mansfield of Nonprofit Tech for Good was able to report live from the Nonprofit Technology Conference (#14NTC) last week in Washington, DC. Empowered with a tablet and smartphone, one of Heather’s first priorities was to reveal the faces and expertise behind some our favorite nonprofit brands. The results are below...
With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your...
Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than...