For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best...
Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies...
On Wednesday, November 14 Pinterest rolled out business accounts for brands and the best news is that there is a new “Institution/Non-profit” category. The new business accounts do not change the design or functionality of your nonprofit’s Pinterest profile, but it will give you access to new tools and case studies for brands as they become available. It also...
Watch Video Via BBC News Magazine: The internet was once considered a great equaliser, a platform that could bring strangers together, even across racial boundaries. But internet users of the same race have recently begun clustering on certain social media websites. Micro-blogging website Twitter has seen an upsurge in traffic from Hispanic and African-American audiences. These groups now claim...
My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has...
UPDATED July 19 :: With more than 19 million monthly unique visitors, Pinterest is now the fourth most trafficked social networking site in the United States – behind Facebook, Twitter and LinkedIn. Even if your nonprofit is not quite ready to take the leap into pinning, at the very least you should sign up to reserve your first choice of...
With 10.4 million registered users, Pinterest hit the 10 million-user benchmark last week making it the fastest growing website ever. My theory on why Pinterest has become so popular so fast is that it has arrived at at time when people are increasing becoming overwhelmed by the volume of tweets, status updates, and “Breaking News!” being thrown at them...
When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Not relevant to the vast majority of nonprofits and (whew!) not another site I need to pay attention to.” Now, just two weeks into January, I am completely addicted to pinning boards for...