ROI (Return on Investment) Archive

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter

11 New Year’s Resolutions for Nonprofit Social Media Managers

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology

Don’t Think Social Media Results in Online Donations? Think Again!

Source: Social Good: Charity and Technology in the Online Universe Written for the March  2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. *   *   *   *   *   *   *   *   *   *   * In the summer of 2000, I launched

Five Must-Have Skills for Nonprofit Social Media Managers

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Organization: The Nature Conservancy Organization Size: +1 million members, +3800 staff Name: Amy Ganderson Title: Associate Director, Digital Marketing Website: www.nature.org Mobile: m.nature.org Blog: blog.nature.org Facebook: facebook.com/thenatureconservancy Twitter: twitter.com/nature_org YouTube: youtube.com/natureconservancy Flickr: flickr.com/groups/thenatureconservancy 1. What was the very first social media tool your organization utilized, and when?

[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Organization: Women for Women International Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East Name: Lauren Shopp ||  lshopp@womenforwomen.org Title: Multimedia/Online Coordinator Website: www.womenforwomen.org Facebook: facebook.com/womenforwomen Twitter: twitter.com/womenforwomen YouTube: youtube.com/womenforwomenintl Blog: wfwnotesfromthefield.wordpress.com 1.

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Organization: Big Cat Rescue Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters Name: Carol Baskin Title: CEO Website: BigCatRescue.org Blog: BigCatRescue.org/Blog Facebook: facebook.com/BigCatRescue Twitter: twitter.com/BigCatRescue YouTube: youtube.com/BigCatRescue Posterous: BigCatRescue.posterous.com 1. What was the very first social media tool your organization utilized, and when?

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter, Facebook, YouTube, and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think

Four Reasons Why Nonprofits Should Reconsider Facebook

Reconsider. To think about again. To reassess. To reevaluate. I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of