There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. It’s...
There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. The truth is I think it has only...
Source: Social Good: Charity and Technology in the Online Universe Written for the March 2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. * * * * * * * * * * * In the summer of 2000, I launched an e-advocacy portal called eActivist.org. It was a fiscal project of the...
Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training...
Organization: The Nature Conservancy Organization Size: +1 million members, +3800 staff Name: Amy Ganderson Title: Associate Director, Digital Marketing Website: www.nature.org Mobile: m.nature.org Blog: blog.nature.org Facebook: facebook.com/thenatureconservancy Twitter: twitter.com/nature_org YouTube: youtube.com/natureconservancy Flickr: flickr.com/groups/thenatureconservancy 1. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know...
Organization: Women for Women International Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East Name: Lauren Shopp || lshopp@womenforwomen.org Title: Multimedia/Online Coordinator Website: www.womenforwomen.org Facebook: facebook.com/womenforwomen Twitter: twitter.com/womenforwomen YouTube: youtube.com/womenforwomenintl Blog: wfwnotesfromthefield.wordpress.com 1. What was the very first social media tool your organization utilized, and...
Organization: Big Cat Rescue Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters Name: Carol Baskin Title: CEO Website: BigCatRescue.org Blog: BigCatRescue.org/Blog Facebook: facebook.com/BigCatRescue Twitter: twitter.com/BigCatRescue YouTube: youtube.com/BigCatRescue Posterous: BigCatRescue.posterous.com 1. What was the very first social media tool your organization utilized, and when? Care2.com Aug 14, 2000: my.care2.com/savethecats 2. What social media tools are you...
For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter, Facebook, YouTube, and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. My Top Five...
Reconsider. To think about again. To reassess. To reevaluate. I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I...
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of nonprofits out there, I have listed 10 social media metrics below that...
2/28 Update :: Facebook did not run the second ad. It was either a tech glitch, I did something wrong, or they just would not run the ad with $.28 per click bid (See 2/22 Update). I don’t know, but honestly, the first ad’s poor performance coupled with the second ad not running, I did not want to try...
During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. The TwtPoll results are often surprising and can be very useful for nonprofits as they forge ahead with their 2010 communications strategies. Below are the 11 TwtPoll results that I think are the most telling: 1) Is your nonprofit planning on utilizing mobile...
Recent studies have revealed that the vast majority of nonprofits do not know how to measure ROI (Return on Investment) from utilizing social media. Below are 5 simple, low-cost ways nonprofits can measure ROI with a minimal time investment of only a couple of hours a month. 1. Monitor your website traffic. During the Era of Web 1.0, nonprofits...