Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Similar to the early days of Myspace and its users mastering HTML hacks and widgets, Snapchat has an equally dedicated user base of young people that pride themselves on becoming skilled at Lenses, Filters, Stickers,...

Snapchat is a mobile app where users share snaps with one another, but unlike other visual social networks, the snaps disappear once they are viewed. Launched in 2011, many nonprofits have been hesitant to experiment with a mobile social network where content disappears and where no traditional “Follow” functionality exists. But with 100 million daily active users and the launch of Stories (a collection...