Social Media Archive

HOW TO: Reserve a Custom URL for Your Nonprofit’s Google+ Page

November 2, 2013
Last year Google+ began enabling page admins to reserve custom URLs for their Google+ Pages, but the service was offered to a relatively small number of verified pages of well-known brands and celebrities. However, last week Google+ began rolling out the ability to reserve a custom URL, such as google.com/+nonprofitorgs, to all page admins provided that your page has been active...

The Power of Kawaii for Nonprofit Social Media Managers

October 19, 2013
Looking at cute images, particularly those of baby animals, has been proven to increase our brain’s concentration levels for a short time afterwards. The Power of Kawaii (a Japanese word meaning “cute”) can help nonprofit social media managers be more productive and also help counterbalance the flood of negative images that we are exposed to as a by-product of emerging...

25 Must-Follow NGO Resources on Twitter

October 11, 2013
A follow-up post to Five Online Fundraising Best Practices for NGOs and Five Social Media Best Practices for NGOs, below is a list of 25 resources that regularly tweet and retweet useful fundraising and social media advice and information valuable to NGOs worldwide, particularly those engaged in international development. By studying their tweets and utilizing the resources they advocate for,...

How To Integrate Social Media Into Your Nonprofit’s Online Contests

September 29, 2013
The African Wildlife Foundation’s Annual Safari Sweepstakes promotion is as close as it gets to perfect. The design and branding is modern and mobile-optimized, visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Not only by entering the contest may you win a trip of a lifetime, but...

Five Social Media Best Practices for Small NGOs in Developing Countries

September 23, 2013
As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries, below are five social media best practices specifically tailored for small NGOs in developing countries. Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is...

ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed

September 13, 2013
Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended. Until today page recommendations only occurred when individuals liked a page, but now recommendations are also given when individuals like a status update in the news feed. Facebook has not officially announced the new functionality, so it may...

Five Online Fundraising Best Practices for Small NGOs in Developing Countries

September 10, 2013
Thanks to Microsoft Citizenship Asia Pacific, I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. The experience has made me acutely aware that access to information about trends in nonprofit technology, online fundraising, and social media often...

Five Recent LinkedIn Group Updates Nonprofits Need to Know About

August 24, 2013
With the launch of new a LinkedIn Groups design, the company resolved one of its most pressing problems – LinkedIn Group spam. Group management had become cumbersome and time-consuming for many admins of medium and large groups. Flagging irrelevant discussions as promotion posts or deleting them altogether can take up to thirty minutes a day and if you didn’t invest the...

111 Low-Cost or Free Online Tools for Nonprofits

July 29, 2013
The number of low-cost or free online resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as mobile media continues to grow, prepare to be mind-boggled by all the new technology options that will be available to your nonprofit in coming years. That said, to be alerted of new...

Four Recent LinkedIn Page Upgrades Nonprofits Need to Know About

July 23, 2013
With more than 225 million registered users worldwide, LinkedIn pages have the potential to be very powerful for nonprofits. The vast majority of nonprofit staff, board members, volunteers, and funders use the site on a regular basis to network and make connections. Thus far most nonprofits have concentrated on using LinkedIn groups to build their brand inside the LinkedIn...

Ten Must-Follow Nonprofits on LinkedIn

July 14, 2013
Some nonprofits have thousands, tens of thousands, even hundreds of thousands of LinkedIn Company Page followers, and yet have not customized their page or posted a single update. LinkedIn Pages launched in 2010 and since then the company has slowly rolled out upgrades and new features. So slow in fact that LinkedIn Pages have fallen under the radar of...

Five Nonprofits Maximizing YouTube’s Nonprofit Program

July 13, 2013
Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland,...