A well-promoted mobile alert campaign is hard to find in the nonprofit sector. If a nonprofit is going to invest in mobile alerts, then mobile opt-ins and short code and keyword pitches should be integrated into multiple communication channels such as print, web, email, and social and mobile media. Yet strangely, it rarely happens. Mobile alerts and text-to-give campaigns...
Thanks to MobileCause, I have a new text messaging service to explore and experiment with. If you are interested in learning about how to utilize text messaging and the Mobile Web for your nonprofit, then please text NONPROFITORGS to 51555 (or enter your phone here) to subscribe to receive text alerts from Nonprofit Tech 2.0. Text alerts will be sent 2-3...
Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. I am firm believer that social media will be the foundation of the Mobile Web and the book was written to help prepare nonprofits for the coming shift from desktop and social to social...
The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks” will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines. As social media taught us, those nonprofits who act...
9/20 Update: Make that 11 Essential Tools. Nonprofits should also be using Ustream for live-streaming while on location! The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new...
The Web is going mobile. Faster than anyone thought. Smartphones are transforming the Internet and how individuals access the Web. One in five Americans now access the mobile Web daily. Some through Apps. Others through mobile Web browsers. This means nonprofits and their web communication strategies need to transform as well. One of the most – if not the...
First there was 10 Nonprofit Text Alert Campaigns. Then 10 Nonprofit Mobile Websites. Now 10 Free Nonprofit iPhone Apps. I thought it was important to lay the foundation of group texting and mobile websites for nonprofits before moving into examining how nonprofits are using iPhone Apps: 1. National Public Radio :: DownloadApp Name: NPR News Updated: March 4, 2010...
Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), group texting campaigns are when individuals opt-in to be alerted of news or calls to action via text message. They can opt-in by sending a Keyword (NONPROFITORGS) to a Short Code (41411), or through a subscribe page/widget on a nonprofit’s website....