This week Twitter began its roll out of a new Twitter Profile design and at any moment your nonprofit’s Twitter Profile could have a completely different look and functionality. The new design is obviously more visual, but it also places more emphasis on the content that your followers have engaged with. If you aren’t getting engagement on Twitter (retweeted,...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Organized around the use of a hashtag, such as #HealthTalk or #PovertyChat, nonprofits worldwide are adding tweet chats to their editorial calendars. Scheduled to...
For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best...
A follow-up post to Five Online Fundraising Best Practices for NGOs and Five Social Media Best Practices for NGOs, below is a list of 25 resources that regularly tweet and retweet useful fundraising and social media advice and information valuable to NGOs worldwide, particularly those engaged in international development. By studying their tweets and utilizing the resources they advocate for,...
As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries, below are five social media best practices specifically tailored for small NGOs in developing countries. Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is...
There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. It’s...
Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now...
What I love about my work more than anything else is that I never know what is going to happen next. Every day is different. Today, I discovered that @NonprofitOrgs had been named one of TIME Magazine’s Best Twitter Feeds of 2013: Every year, TIME recognizes those who exemplify the very best wit and wisdom Twitter has to offer....
If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit’s avatar which ultimately results in more followers and click-through rates. Twitter itself has concurred that influence on Twitter is not in how many followers you have, but rather in how often you get retweeted. You have...
@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed @NonprofitOrgs in the previous 24-hour period and if they are a nonprofit organization, a nonprofit staff member, a nonprofit service provider, or an activist, I follow them back. Many of these folks are new to Twitter and thus...
Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies...
The vast majority of nonprofits have yet to utilize the new Twitter profile design that was launched on September 18. The good news is that upgrading to the new design is extremely easy – it can be done in just a few clicks by following these four simple steps. That said, your biggest challenge will be finding a “Header” image...
Now that nonprofits are officially in the throes of peak fundraising season, upgrading to the new Twitter profile design launched on September 18 is likely low on the priority lists of many nonprofit communications and fundraising staff. It’s their busiest time of year and they may not even know that there is a new Twitter profile design. The good news is...