“Working with Heather has helped us produce amazing results. After our first meeting with her, one of my senior colleagues told me it was the “…most helpful training we’ve ever had.” Not just on social media, but the most helpful training for any topic! Heather carefully analyzed our social media presence and helped us understand what we were doing right, what we were doing wrong, and what we needed to start doing. After the first month of implementing Heather’s suggestions, our Facebook LIKEs were almost eight (8) times greater than the previous month! Without her guidance, we would still be struggling for engagement – following Heather’s tips and data-driven suggestions, we can now use social media as a meaningful way to distribute our content.”
Andrea Cody, Community Engagement, Sesame Workshop
“I was introduced to Heather Mansfield at the invitation of Microsoft New Zealand at one of their CEO breakfast sessions. Heather gave an overview of social media and key aspects CEO’s should be aware of. I found Heather’s presentation stimulating, useful and just good common sense. This presentation prompted me to contract Heather to carry out an audit of UNICEF NZ social media practice.
This audit was completed and presented to staff in February 2014. It was an intense four hours of insight, advice and pragmatic wisdom which was invaluable. Myself and our communication and web team loved it. We gained some quick wins plus longer term changes needed to make us best practice with our online work. Heather presents ideas without jargon and unnecessary technical references making her advice accessible to all levels of staff understanding.
This audit has delivered all I wanted and well worth every cent.”
Dennis McKinlay, Executive Director, UNICEF NZ
“I have worked with Heather for three years and have seen her deliver training sessions across Asia Pacific in Australia, India, Malaysia, New Zealand and Singapore. Heather not only researches how local nonprofits use social media, but she then embeds those examples into her training sessions, ensuring that her content is localized and relevant. She is a consummate professional and is so genuinely excited about the topic of social media that it permeates her training and is infectious. She is engaging and funny and delivers content that is easy to understand and most importantly, straightforward to implement. The feedback from attendees across the region is incredibly positive. She is a joy to work with and I would highly recommend her training for any level of staff, from social media managers right up to Executive Director level.”
Gillian Pearl, Technology for Good Lead, Microsoft Citizenship Asia Pacific
“Our organization has been looking for ways to actively engage with our audience and improve our overall digital marketing strategy. It has been such a pleasure to work with Heather Mansfield on these efforts, and we are ecstatic about the results we’ve seen thus far – our website traffic is up 1,200% and our e-newsletter list has quadrupled in size in the six months that we have been working together. There is no question that Heather’s thought leadership, her live reporting at events that we sponsor, and her webinar trainings for NGOs have helped significantly to build positive public awareness and recognition for the work that we do and to also bridge a gap between important services and the nonprofits who really need them. She is breaking barriers and pushing for progress within the sector.
Megan Soffer, Marketing and Social Media Manager, Public Interest Registry