Currently in beta, YouTube has released a new suite of giving tools for a small number of nonprofits in the U.S., however, in the coming coming weeks the company will roll out the tools to all 501(c)(3) nonprofit organizations. If your organization would like to get access to the tools as they roll out, make sure you have signed up for the Google for Nonprofits Program. Odds are the tools will roll out eventually to organizations in other countries who participate in Google for Nonprofits.

For now, and perhaps always, YouTube is covering the donation processing fees and the tools are as follows:

1. Fundraisers

Fundraisers allow individuals to donate to creator-led campaigns directly on YouTube via a “Donate” button.

youtube.com/hopeforpaws

Donations Processed by Network for Good

2. Community Fundraisers

Community Fundraisers enable multiple creators to co-host the same fundraiser. Community Fundraisers appear on all participating creators’ videos at the same time and reflect the collective amount of money raised together.

3. Campaign Matching

YouTube will show matching pledges from individuals and brands within a Fundraiser. The feature is scheduled to arrive in the coming weeks.

4. Super Chat for Good

Super Chat enables individuals and creators to interact during live chat and individuals can purchase Super Chats to highlight their messages within chat. Now, when an eligible creator enables Super Chat for Good, 100% of Super Chat for Good purchases will be automatically routed to a qualifying nonprofit chosen by the creator.


Download the 2018 Global NGO Technology Report!

Published in العَرَبِيَّة, English, français, português y español, the 2018 Global NGO Technology Report is based on the survey results of 5,352 NGOs from 164 countries.

YouTube Giving Tools: What Your Nonprofit Needs to Know