By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report


Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into emerging trends, such as Messenger bots, cryptocurrency, and gaming for good, and also upon more traditional successful fundraising strategies, such as e-advocacy, online contests, and monthly giving. If you think we’ve missed a tool, please share it in a comment below. For your reference, here are the fundraising tools featured in 2019, 2017, 2016, and 2015.

1) Action Button :: actionbutton.org

Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners.

2) Bots for Charity :: botsforcharity.com

Bots for Charity allows nonprofits worldwide to easily set up a charity bot that links to a “Donate” page or pages on your website. Built on the ManyChat platform, nonprofits must upgrade to a pro account to build a bot for charity and to communicate with your Messenger subscribers (fees start at $10 per month for 500 subscribers). Test the service by selecting the orange “Get My Bot” button.

3) GiveTrack :: givetrack.org

Founded by the BitGive Foundation, GiveTrack is a fundraising platform exclusively for Bitcoin donors and is powered by Blockchain technology thus enabling donors to track the movement of their Bitcoin donation. Currently, GiveTrack is only available to 501c3 nonprofit organizations in the United States.

4) Givingloop :: givingloop.org

Givingloop focuses solely on offering monthly giving donation pages and recurring donor retention tools to nonprofits. Most nonprofits worldwide do not have access to monthly giving software, so Givingloop fulfills a need not being met in international fundraising.

5) RallyUp :: rallyup.com

RallyUp enables nonprofits to easily set-up online raffles, sweepstakes, and auctions. The software comes with ticketing, thank you, and promotional tools that can be customized by the nonprofit. A fun, new way to fundraise in 2020!

6) Twitch :: twitch.tv

Every day millions of Twitch members gather to watch, talk, and chat about shared interests (mostly gaming) and they are fundraising for their favorite nonprofits. Nonprofit can tap into this powerful community of streamers by signing up for a third-party fundraising tool that integrates with Twitch, such as Tiltify, Funraise, and DonorDrive.


101 Best Practices for Nonprofits is a year-long blog and webinar series (written and presented by Heather Mansfield) on website design, email marketing, online fundraising, and social media best practices for nonprofits, NGOs, and charities worldwide. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.