Facebook Archive

Six Advanced Facebook Page Strategies for Nonprofit Organizations

December 8, 2009
Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?” Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs. Advanced

Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment)

November 15, 2009
Recent studies have revealed that the vast majority of nonprofits do not know how to measure ROI (Return on Investment) from utilizing social media. Below are 5 simple, low-cost ways nonprofits can measure ROI with a minimal time investment of only a couple of hours a month.

Now Nonprofits Outside the U.S. and Canada Can Fundraise on Facebook Too

November 9, 2009
Since the popular Facebook fundraising App Causes was built using GuideStar’s database of nonprofits in the United States and Canada, only nonprofits in the U.S. and Canada can utilize Causes’ fundraising tools. There are some amazing nonprofits at the grassroots working miracles daily with relatively small amounts

Five Essential Apps for Your Nonprofit’s Facebook Page

October 14, 2009
There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FBML App The Static FMBL App is the most important

HOW TO: Create Videos for Your Nonprofit Without a Video Camera, a Budget of $0, and Little-to-No Tech Skills

October 1, 2009
Animoto is a service that allows you to create videos about your nonprofit using a selection of your organization’s best photos. Within a few minutes and a couple of clicks, your nonprofit could have a new promotional video that you can use on your Web site, your

Five Things Your Nonprofit Needs to Know About Web 2.0 Donors

September 17, 2009
Over the last few years we’ve heard a lot of discussion about nonprofits and their use “Web 2.0” and social media. Much of the focus has been on the fundraising tools themselves … What are they? How do they work? Do they work? But very little analysis

Five Most Common Mistakes Made by Nonprofit Admins on Facebook

September 1, 2009
As I was browsing through numerous nonprofit Facebook Pages today, I was quite surprised to see that many nonprofits still really don’t understand the Facebook Page tool set. Here are five of the most common mistakes being made by Nonprofit Admins that I saw today on Facebook: