Nonprofit Tech for Good
A Fundraising & Social Media Blog for Nonprofits
Social Media Archive
Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment)
November 15, 2009
Recent studies have revealed that the vast majority of nonprofits do not know how to measure ROI (Return on Investment) from utilizing social media. Below are 5 simple, low-cost ways nonprofits can measure ROI with a minimal time investment of only a couple of hours a month.
10 Popular #Hashtags for Nonprofits
October 29, 2009
If used correctly, #hashtags can be very useful to nonprofits on Twitter. Hashtags allow your organization to participate and inspire conversations (and in the process get new followers) and organize the Twitterverse around campaigns (#climatechange) and events (#openwebawards). The problem is that there so many hashtags floating
9 Tips for Managing Social Media Burnout
October 22, 2009
Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. My brain was completely fried and those around me were getting pretty fed up
Social Media is Going Mobile, and So Should Your Nonprofit
October 5, 2009
As the Web goes mobile, so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new
Top 10 Change.org Best Practices for Nonprofit Admins
September 21, 2009
Please Note: All nonprofits in the United States that have an entry in GuideStar.org are also on Change.org. You can access your nonprofit’s profile and the Change.org tool set by signing up for a Nonprofit Admin account. Now on to the best practices: 1. Brand your organization’s
HOW TO: Protect Your Nonprofit from Social Media Squatters
September 13, 2009
Like clockwork, every couple of weeks I receive an email from a panicked nonprofit or university asking how they should handle a situation where someone has squatted their URL/username on a social networking site. Most often it is YouTube and/or Twitter. Sometimes these squatters actually have the
New YouTube Channels: What Nonprofits Need to Know
September 10, 2009
YouTube has been testing a new channel design since July. Nonprofits that already have a channel can easily upgrade to the new design and tool set under Account > Edit Channel > Channel Information > Upgrade My Channel. For nonprofits that have yet to create a channel