Social Media Archive

Which Company is the Most Socially Responsible and Generous to Nonprofits: Facebook? Twitter? YouTube? LinkedIn? MySpace? Flickr? Google?

May 24, 2010
Nonprofits and their adoption of social media has created an interesting, albeit interdependent relationship with large companies like Google, Facebook, MySpace, Twitter, YouTube, and Flickr. Nonprofits use the sites to build their online brand and supporter base, and the companies in turn then benefit from having tens...

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

May 10, 2010
For the last 4.5 years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter, Facebook, YouTube, and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think...

HOW TO: Create a Mobile Website for Your Nonprofit for $8 a Month

April 29, 2010
The Web is going mobile. Faster than anyone thought. Smartphones are transforming the Internet and how individuals access the Web. One in five Americans now access the mobile Web daily. Some through Apps. Others through mobile Web browsers. This means nonprofits and their web communication strategies need...

Four Reasons Why Nonprofits Should Reconsider Facebook

April 24, 2010
Reconsider. To think about again. To reassess. To reevaluate. I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them...

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

March 24, 2010
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of...

HOW TO: Effectively Manage Hate and Anger on Social Media Sites

March 21, 2010
I normally try to leave politics and religion out of my work with nonprofits, but this time I need to make an exception. A month ago I launched a Facebook Page called Accomplishments of President Barack Obama. In just that short time it has become abundantly clear...

YouTube Extends Their Nonprofit Program to Canada and Australia

February 26, 2010
Good news! In addition to the United States and the United Kingdom, nonprofits in Canada and Australia can now also take advantage of  YouTube’s Nonprofit Program. The benefits of the program incude: Premium branding capabilities and increased uploading capacity (View Example) The option to drive fundraising through...