2024 Blogging Statistics for Nonprofits

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the blogging statistics listed below can guide your nonprofit in creating and maintaining a blogging strategy that maximizes traffic to your website and inspires readers to get more involved with your nonprofit.

Blogging Strategy

  • 48% of nonprofits worldwide have a blog or news section on their website. [Global NGO Technology Report]
  • 79% of marketers name blogging as their most effective strategy for content marketing. [Classy.org]
  • Brands that prioritize blogging see 13 times more ROI than brands that don’t. [HubSpot]
  • Brands with blogs produce an average of 67% more leads monthly than brands that don’t blog. [DemandMetric]
  • 43% of bloggers use AI to generate ideas for blog topics, but only 3% use AI to write complete posts. [Orbit Media]
  • Less than 10% of nonprofits utilize the sidebar on their blog i.e., no email opt-in or “Donate” button. [Nonprofit Tech for Good]
  • Less than 5% of nonprofits embed a call-to-action [blurb, promo graphic + button] within blog content. [Nonprofit Tech for Good]

Blogging SEO

  • Blog posts that are 2,000+ words have the best SEO and social sharing rates. [Torque]
  • Long-form posts (3,000+ words) generate more than 75% backlinks and 9x more leads than short-form posts (500 words or less). [BKA]
  • Websites with active blogs have 434% more indexed pages and 97% more inbound links than those that don’t. [BKA]

Blog Traffic

  • Brands that blog get 55% more website visitors than brands that don’t. [HubSpot]
  • Articles with images get 94% more views as opposed to those with no visuals. [OptinMonster]
  • Email drives more traffic to blog posts than social media and SEO. Influencers and paid ads drive the most. [Orbit Media]

Blog Content

  • The average blog post is 1,376 words and takes 3 hours and 51 minutes to write. [Orbit Media]
  • How-to articles (76%), lists (55%), and news and trends (47%) are the three most popular types of blog content. [Orbit Media]
  • The ideal blog headline length is between six and 13 words / 50 to 60 characters. and numbered lists 206% more clicks than those that do not. [BKA]
  • Bloggers who use 7+ images per post are 2.3x more likely to report strong results. [Orbit Media]
  • Posts with video experienced a 4x increase in engagement metrics. [Orbit Media]

Our Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.

The program requires the completion of three webinars and costs a total of $100 USD. To earn the certificate, you can attend the webinars live or view the recordings – or a combination of both. Learn more & register!

A screenshot of the "Certificate in Digital Marketing & Fundraising" offered by Nonprofit Tech for Good.