Your online donors and supporters are bombarded daily with breaking news, advertising, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit. This is best done through well-written and visually-compelling content about your mission and programs.
Recurring giving is when a donor makes regular, ongoing donations to your nonprofit. While new donor retention rates average 20%, recurring giving programs typically enjoy retention rates of 80% after the first year and 95% after year five. This post features five ways a recurring giving program boosts fundraising and the tools necessary to launch a successful campaign.
This free webinar explores the incredible ways AI is transforming nonprofit operations, covering everything from fundraising to donor engagement, program optimization to impact measurement. Tech jargon will be kept to a minimum as we focus only on the AI tools that can really make a difference in your day-to-day work.
Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing and Microsoft Ads for Social Impact provided $3,000 a month to eligible nonprofits to spend on Microsoft Ads. Bing‘s market share compared to Google Search is small, but that could change in the near future.
BoardSite is a unique digital platform that helps nonprofit boards of directors stay organized, compliant, and engaged. The platform streamlines important processes like onboarding, voting, and creating agendas. Any steps you take to increase your board’s productivity will have positive ripple effects throughout your organization.
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.
Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. Your nonprofit organization needs to embrace a mobile first strategy to handle giving, and part of that mobile-first strategy is enabling giving via text message.
The next series of webinars required to a earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in March, April and May 2023.
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Use any of these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.
There are many ways your nonprofit can experiment with artificial intelligence. This post focuses on how you can use AI to improve your organization's written content and, in the process, free up more time to focus on your digital marketing and fundraising campaigns. ChatGPT is out of the box and its not going back in!