Nonprofit Tech for Good

This post 10 website maintenance tips that your nonprofit can do yourself to ensure that your website is healthy and running at its best – without needing to break the bank! 

With an honest examination of the benefits and drawbacks of using Facebook, LinkedIn, Instagram, and Threads for your nonprofit, attendees will learn current best practices and gain a clear understanding of which social media platforms should be prioritized in 2024.

December is an important month for nonprofit fundraisers! A lot of time, effort, and preparation goes into ensuring end-of-year campaigns are successful and being up to date on fundraising trends for the year ahead is important so you can diversify and maximize your fundraising success.

The 2024 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. However, one crucial factor that can make or break your silent auction’s success is the prizes you offer. Selecting compelling items that appeal to your audience can significantly impact your fundraising results.

A recent study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

Philanthropy is at an inflection point and fundraisers are looking opportunistically beyond cash and credit as their sole sources of funding. Now more than ever, nonprofits need to lean into non-cash giving in the form of stock, donor advised funds, and qualified charitable distributions.

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, use these 50+ email marketing stats to guide your nonprofit in creating an email marketing strategy that maximizes the reader experience and fundraising success.

Email is a powerhouse for fundraising. Twenty-six percent of online donors say that email is the tool that most inspires them to give – outpacing social media, websites, and print materials. Email is also their preferred communication method to receive news updates and appeals.

Social media helps raise awareness about your cause and enables your nonprofit to connect with a wider audience and attract potential donors and volunteers. The good news is that you don't need a substantial budget to enhance your organization's social media presence.

Social media has seen some major changes over the past years, and to effectively use social media, you have to evolve your strategy alongside it. Make sure your social media is ready to go for Giving Tuesday to help your nonprofit maximize your fundraising efforts.

Join this free webinar on November 14 to learn five fundraising trends to watch for in 2024! Reflecting on past successes and areas of improvement can rejuvenate any development team. To best allocate resources for the upcoming year, it’s crucial to know what’s trending in the world of philanthropy.

The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts March 27, 2024, but if you would like to earn the certificate in 2023 — you can purchase the notes and recordings.