A recent study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.
Philanthropy is at an inflection point and fundraisers are looking opportunistically beyond cash and credit as their sole sources of funding. Now more than ever, nonprofits need to lean into non-cash giving in the form of stock, donor advised funds, and qualified charitable distributions.
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, use these 50+ email marketing stats to guide your nonprofit in creating an email marketing strategy that maximizes the reader experience and fundraising success.
Email is a powerhouse for fundraising. Twenty-six percent of online donors say that email is the tool that most inspires them to give – outpacing social media, websites, and print materials. Email is also their preferred communication method to receive news updates and appeals.
Social media helps raise awareness about your cause and enables your nonprofit to connect with a wider audience and attract potential donors and volunteers. The good news is that you don't need a substantial budget to enhance your organization's social media presence.
Social media has seen some major changes over the past years, and to effectively use social media, you have to evolve your strategy alongside it. Make sure your social media is ready to go for Giving Tuesday to help your nonprofit maximize your fundraising efforts.
Join this free webinar on November 14 to learn five fundraising trends to watch for in 2024! Reflecting on past successes and areas of improvement can rejuvenate any development team. To best allocate resources for the upcoming year, it’s crucial to know what’s trending in the world of philanthropy.
The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts March 27, 2024, but if you would like to earn the certificate in 2023 — you can purchase the notes and recordings.
Your nonprofit's Google Ad campaigns are up and running and now it’s time to assess whether your campaigns are performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance.
From basic email invitations to examining your data for insights, the donor and event attendees data your nonprofit collects helps provide a roadmap guiding your organization to more meaningful connections with those who care about and engage with your cause.