The reports listed below are the nonprofit sector's most useful research reports and 2026 editions reaffirm the growing power of email marketing and monthly giving, the waning influence of organic social media, and the growth of AI use in the nonprofit sector.
Every year, nonprofits invest significant resources into research and program evaluation, only to watch the findings sit in a PDF that almost no one reads. Knowledge translation (KT) is the practice of turning research into accessible, usable resources that reach the people who need them.
Consignment auction items have become increasingly popular. By providing access to premium experiences and high-value auction packages without upfront costs, consignment can help organizations build stronger auction catalogs, attract more bidders and reduce the burden on staff and volunteers.
The 2026 Nonprofit Tech for Good Report covers website and email marketing, online fundraising, social media, and the use of artificial intelligence (AI) in the nonprofit sector. The Nonprofit Tech for Survey was completed by 826 nonprofit professionals, with 77% of those located in the United States and Canada.
Email is a powerhouse for fundraising. Twenty-six percent of online donors say that email is the tool that most inspires them to give – outpacing social media, websites, and print materials. Email is also their preferred communication method to receive news updates, appeals, and thank you messages.
The 2026 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media. Packed with practical advice and customized for nonprofits with limited time and financial resources, the total cost is $229 USD and the program starts July 15!
As print marketing tools, stickers are uniquely rooted in self-expression and authenticity, and when applied by mission-driven nonprofits, they can help engage and build awareness. Also, stickers are among the highest-margin fundraising products with markups that can reach 300%.
The 2026 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.
By empowering sponsors to actively promote your tournament, your reach expands far beyond your nonprofit’s networks, helping fill your field and build a stronger partnership with businesses who already support you.
2,006 donors were asked about their giving behavior, preferences, and motivations. 718 of those respondents had a history of making recurring donations, and their answers gave some fascinating insights into what inspired them to make that ongoing commitment.
This checklist of 200+ digital marketing and fundraising tasks will help your nonprofit get organized and implement the best practices featured in 101 Marketing & Fundraising Best Practices for Nonprofits.
SMS storytelling is an underused strategy by nonprofits. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
Professional benefit auctioneers are unsung heroes who often come through time and time again for their nonprofit organizations, instrumental pieces of the fundraising process in helping nonprofits collect donations and raising on average 30% more than their amateur auctioneer counterparts for their good causes.