Despite meaningful and transformative missions, nonprofits often fall into common branding traps. Small and medium-sized nonprofits, in particular, often lack the resources and expertise to craft compelling narratives, engage supporters, and clearly define the problems they address. This leads to confusion, disengagement, and missed opportunities for support.
The ease of generating content these days is both a danger and an opportunity for nonprofits. There's a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content.
Google Ad Grants is a philanthropic initiative by Google that provides nonprofit organizations with free advertising credits of up to $10,000 per month on the Google Ads platform. The program allows nonprofits to display their ads on Google Search results pages, potentially reaching millions of people interested in their causes.
The nonprofit sector is uniquely positioned to benefit from the opportunities offered by Artificial Intelligence (AI). The successful implementation of AI-powered solutions in nonprofits has shown significant potential to enhance organisational efficiency.
This post 10 website maintenance tips that your nonprofit can do yourself to ensure that your website is healthy and running at its best – without needing to break the bank!
December is an important month for nonprofit fundraisers! A lot of time, effort, and preparation goes into ensuring end-of-year campaigns are successful and being up to date on fundraising trends for the year ahead is important so you can diversify and maximize your fundraising success.
A recent study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.
In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. To fortify fundraising and impact strategies, embracing emerging technologies is paramount. Among the innovative tools that have garnered attention is ChatGPT.
In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Powerful storytelling is the key to engaging donors, volunteers, and partners.
Brand Leadership is not branding and marketing. It’s not your logo, website, social media, or fundraising campaigns. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come first. Ignore Brand Leadership at your peril.
Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimize their strategies to make the most of precious resources. Learning how to create and track Conversions in Google Analytics 4 is a must for today's digital marketers.
Nonprofit organizations have a lot of challenges relating to fundraising. Nonprofits need every tool possible to entice donors to join and then stick around for years. Some organizations use donor perks and benefits to show appreciation to and retain donor long term.
First of all, thank you for trying to make your nonprofit website more accessible. You want to do the right thing and make sure your site is easy to use for everyone. That’s important! There’s no easy way to say this, but in most cases, it’s better if you uninstall that plugin (or overlay, or widget)—it’s not going to...