The ease of generating content these days is both a danger and an opportunity for nonprofits. There's a real danger that messages from organizations without a strategic approach to communications will be drowned out in a sea of generic AI-generated content.
Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.
Search Engine Optimization should be a top priority for nonprofits in 2024. By optimizing your content to maximize SEO, you’ll reach more potential new donors and supporters. ISEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months, but it’s worth it.
This post 10 website maintenance tips that your nonprofit can do yourself to ensure that your website is healthy and running at its best – without needing to break the bank!
Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing and Microsoft Ads for Social Impact provided $3,000 a month to eligible nonprofits to spend on Microsoft Ads. Bing‘s market share compared to Google Search is small, but that could change in the near future.
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Use any of these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.
The 2023 Nonprofit Tech for Good Report is based on the survey responses of 1,732 nonprofit professionals. Survey questions covered website and email communications, online fundraising, social media, and professional development in the nonprofit sector.
According to the 2022 M+R Benchmarks Report, nonprofits pay an average of $3.31 to secure a lead through digital advertising. Most small and medium-sized nonprofits can't afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost.
Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is...
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a Certificate of in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits...
First of all, thank you for trying to make your nonprofit website more accessible. You want to do the right thing and make sure your site is easy to use for everyone. That’s important! There’s no easy way to say this, but in most cases, it’s better if you uninstall that plugin (or overlay, or widget)—it’s not going to...
“Pop-ups.” For many of us, it’s a dirty word on the web. We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. Everything is going great until that dreaded pop-up appears. Indeed, pop-ups can be disruptive and distracting when they’re poorly implemented or...
You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. You’ll need to understand both elements and how they work together, for a successful end product. Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and...